About Us
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About Us
People often ask about our name 'AttoFocus'. 'atto' is one of the smallest units of measure. We chose this name to express the level of granularity we take when we focus on each client's business sale or purchase.
About Us
Home >
About Us
People often ask about our name 'AttoFocus'. 'atto' is one of the smallest units of measure. We chose this name to express the level of granularity we take when we focus on each client's business sale or purchase.
About Us
Home >
About Us
People often ask about our name 'AttoFocus'. 'atto' is one of the smallest units of measure. We chose this name to express the level of granularity we take when we focus on each client's business sale or purchase.
WELCOME TO ATTOFOCUS, LLC
WELCOME TO ATTOFOCUS, LLC
WELCOME TO ATTOFOCUS, LLC
Your Trusted Partner when Buying or Selling a Business
Your Trusted Partner when Buying or Selling a Business
AttoFocus is a full-service consultancy with experience buying and selling businesses in the US, Europe, Asia, and Africa. With a blend of entrepreneurial expertise and strategic innovation, we streamline business sales and acquisitions ensuring seamless transactions, maximum value, and a personalized advisory approach at every step.
AttoFocus is a full-service consultancy with experience buying and selling businesses in the US, Europe, Asia, and Africa. With a blend of entrepreneurial expertise and strategic innovation, we streamline business sales and acquisitions ensuring seamless transactions, maximum value, and a personalized advisory approach at every step.
Our Core Values
Our Core Values
Our Core Values
Client-First Approach
We prioritize your business goals and tailor strategies that align with your vision. Our commitment is to provide personalized guidance, ensuring a seamless and stress-free experience.
Client-First Approach
We prioritize your business goals and tailor strategies that align with your vision. Our commitment is to provide personalized guidance, ensuring a seamless and stress-free experience.
Client-First Approach
We prioritize your business goals and tailor strategies that align with your vision. Our commitment is to provide personalized guidance, ensuring a seamless and stress-free experience.
Uncompromising Integrity
Trust and transparency are the cornerstones of our approach. We believe in honest communication, ethical business practices, and fair dealings, ensuring that every decision benefits our clients.
Uncompromising Integrity
Trust and transparency are the cornerstones of our approach. We believe in honest communication, ethical business practices, and fair dealings, ensuring that every decision benefits our clients.
Uncompromising Integrity
Trust and transparency are the cornerstones of our approach. We believe in honest communication, ethical business practices, and fair dealings, ensuring that every decision benefits our clients.
Results-Driven Strategy
Success isn’t just about selling—it’s about maximizing value. With our market insights, proven negotiation tactics, and data-backed strategies, we drive results that set you up for long-term success.
Results-Driven Strategy
Success isn’t just about selling—it’s about maximizing value. With our market insights, proven negotiation tactics, and data-backed strategies, we drive results that set you up for long-term success.
Results-Driven Strategy
Success isn’t just about selling—it’s about maximizing value. With our market insights, proven negotiation tactics, and data-backed strategies, we drive results that set you up for long-term success.
Our Mission
Our Mission
Our Mission
Empowering Business Owners for a Successful Exit
Empowering Business Owners for a Successful Exit
Empowering Business Owners for a Successful Exit
Every transaction is more than just a deal—it’s a new beginning. We help business owners realize the full potential of their sale or purchase, ensuring they move forward with confidence and success.
Every transaction is more than just a deal—it’s a new beginning. We help business owners realize the full potential of their sale or purchase, ensuring they move forward with confidence and success.
Every transaction is more than just a deal—it’s a new beginning. We help business owners realize the full potential of their sale or purchase, ensuring they move forward with confidence and success.
Your legacy matters. We’re here to secure its best future.🚀
Your legacy matters. We’re here to secure its best future.🚀
Your legacy matters. We’re here to secure its best future.🚀
The Leaders Behind Our Vision
The Leaders Behind Our Vision
The Leaders Behind Our Vision
Russell Rothchild
Russell Rothchild
Russell Rothchild
Founder
Founder
Founder
Russell Rothchild, a serial entrepreneur, co-founded NYC-based Front Office Technologies in 1996, providing IT solutions to banks and brokerages. The firm, acquired by a public Indian IT company in 2007, had never lost a client in 11 years. Later, as Global Head of M&A at SOFGEN, Russ acquired six businesses across multiple continents, and oversaw operations in the US and India.
Russell Rothchild, a serial entrepreneur, co-founded NYC-based Front Office Technologies in 1996, providing IT solutions to banks and brokerages. The firm, acquired by a public Indian IT company in 2007, had never lost a client in 11 years. Later, as Global Head of M&A at SOFGEN, Russ acquired six businesses across multiple continents, and oversaw operations in the US and India.
Russell Rothchild, a serial entrepreneur, co-founded NYC-based Front Office Technologies in 1996, providing IT solutions to banks and brokerages. The firm, acquired by a public Indian IT company in 2007, had never lost a client in 11 years. Later, as Global Head of M&A at SOFGEN, Russ acquired six businesses across multiple continents, and oversaw operations in the US and India.
In 2011, Russ shifted to Healthcare IT, acquiring and expanding TheraManager, an electronic medical record SaaS company. Revenues of the acquired business grew 1100%, earning investors an ROI of 412% at exit. Russ holds a Computer & Systems Engineering degree from RPI and an MBA from Columbia University.
In 2011, Russ shifted to Healthcare IT, acquiring and expanding TheraManager, an electronic medical record SaaS company. Revenues of the acquired business grew 1100%, earning investors an ROI of 412% at exit. Russ holds a Computer & Systems Engineering degree from RPI and an MBA from Columbia University.
In 2011, Russ shifted to Healthcare IT, acquiring and expanding TheraManager, an electronic medical record SaaS company. Revenues of the acquired business grew 1100%, earning investors an ROI of 412% at exit. Russ holds a Computer & Systems Engineering degree from RPI and an MBA from Columbia University.
Advisory Board Members
Advisory Board Members
Advisory Board Members
Thoranath Sukumaran
Lara Makh is a seasoned IT Manager and Systems Engineer with over two decades of experience delivering technology into corporate environments. Lara has spent a career providing IT consulting expertise for such blue-chip companies as Sotheby’s Auction House, Ogilvy Worldwide Advertising, PricewaterhouseCoopers, JP Morgan, and Paine Webber.
Thoranath Sukumaran
Lara Makh is a seasoned IT Manager and Systems Engineer with over two decades of experience delivering technology into corporate environments. Lara has spent a career providing IT consulting expertise for such blue-chip companies as Sotheby’s Auction House, Ogilvy Worldwide Advertising, PricewaterhouseCoopers, JP Morgan, and Paine Webber.
Thoranath Sukumaran
Lara Makh is a seasoned IT Manager and Systems Engineer with over two decades of experience delivering technology into corporate environments. Lara has spent a career providing IT consulting expertise for such blue-chip companies as Sotheby’s Auction House, Ogilvy Worldwide Advertising, PricewaterhouseCoopers, JP Morgan, and Paine Webber.
Lara Makh
Lara Makh is a seasoned IT Manager and Systems Engineer with over two decades of experience delivering technology into corporate environments. Lara has spent a career providing IT consulting expertise for such blue-chip companies as Sotheby’s Auction House, Ogilvy Worldwide Advertising, PricewaterhouseCoopers, JP Morgan, and Paine Webber.
Lara Makh
Lara Makh is a seasoned IT Manager and Systems Engineer with over two decades of experience delivering technology into corporate environments. Lara has spent a career providing IT consulting expertise for such blue-chip companies as Sotheby’s Auction House, Ogilvy Worldwide Advertising, PricewaterhouseCoopers, JP Morgan, and Paine Webber.
Lara Makh
Lara Makh is a seasoned IT Manager and Systems Engineer with over two decades of experience delivering technology into corporate environments. Lara has spent a career providing IT consulting expertise for such blue-chip companies as Sotheby’s Auction House, Ogilvy Worldwide Advertising, PricewaterhouseCoopers, JP Morgan, and Paine Webber.
Jon Mittelman
Lara Makh is a seasoned IT Manager and Systems Engineer with over two decades of experience delivering technology into corporate environments. Lara has spent a career providing IT consulting expertise for such blue-chip companies as Sotheby’s Auction House, Ogilvy Worldwide Advertising, PricewaterhouseCoopers, JP Morgan, and Paine Webber.
Jon Mittelman
Lara Makh is a seasoned IT Manager and Systems Engineer with over two decades of experience delivering technology into corporate environments. Lara has spent a career providing IT consulting expertise for such blue-chip companies as Sotheby’s Auction House, Ogilvy Worldwide Advertising, PricewaterhouseCoopers, JP Morgan, and Paine Webber.
Jon Mittelman
Lara Makh is a seasoned IT Manager and Systems Engineer with over two decades of experience delivering technology into corporate environments. Lara has spent a career providing IT consulting expertise for such blue-chip companies as Sotheby’s Auction House, Ogilvy Worldwide Advertising, PricewaterhouseCoopers, JP Morgan, and Paine Webber.
What People Say About Us
It is my pleasure to write this recommendation on behalf of Russell Rothchild. He did an excellent job with the transition and bringing the operating functions and staff together, especially given the companies were spread across several states. In a short period of time he was able to grow the company well beyond the two companies on their own.
Arnie Schuster
Posted on LinkedIn
I have been working for Russ for one year developing and executing the inorganic (M&A) growth strategy within SOFGEN. Russ is a corporate finance professional whom I would want to have on my sell or buy side. Russ is able to make company sellers quickly feel secure, ensuring that all deal details are handled in a trusted manner.
Vesna Stanković
Posted on LinkedIn
What People Say About Us
It is my pleasure to write this recommendation on behalf of Russell Rothchild. He did an excellent job with the transition and bringing the operating functions and staff together, especially given the companies were spread across several states. In a short period of time he was able to grow the company well beyond the two companies on their own.
Arnie Schuster
Posted on LinkedIn
I have been working for Russ for one year developing and executing the inorganic (M&A) growth strategy within SOFGEN. Russ is a corporate finance professional whom I would want to have on my sell or buy side. Russ is able to make company sellers quickly feel secure, ensuring that all deal details are handled in a trusted manner.
Vesna Stanković
Posted on LinkedIn
What People Say About Us
It is my pleasure to write this recommendation on behalf of Russell Rothchild. He did an excellent job with the transition and bringing the operating functions and staff together, especially given the companies were spread across several states. In a short period of time he was able to grow the company well beyond the two companies on their own.
Arnie Schuster
Posted on LinkedIn
I have been working for Russ for one year developing and executing the inorganic (M&A) growth strategy within SOFGEN. Russ is a corporate finance professional whom I would want to have on my sell or buy side. Russ is able to make company sellers quickly feel secure, ensuring that all deal details are handled in a trusted manner.
Vesna Stanković
Posted on LinkedIn
Answers to Your Business Valuation Questions
Get clear insights into your business valuation with these essential FAQs
Why should I consider selling my business?
How does AttoFocus assist in selling my business?
How do I determine the value of my business?
What is the process of selling a business through AttoFocus?
Do I need a business broker to sell my business?
How do I find the right buyer for my business?
Can I sell my business if it’s not profitable?
How can I increase my business's value before selling?
Answers to Your Business Valuation Questions
Get clear insights into your business valuation with these essential FAQs
Why should I consider selling my business?
How does AttoFocus assist in selling my business?
How do I determine the value of my business?
What is the process of selling a business through AttoFocus?
Do I need a business broker to sell my business?
How do I find the right buyer for my business?
Can I sell my business if it’s not profitable?
How can I increase my business's value before selling?
Answers to Your Business Valuation Questions
Get clear insights into your business valuation with these essential FAQs
Why should I consider selling my business?
How does AttoFocus assist in selling my business?
How do I determine the value of my business?
What is the process of selling a business through AttoFocus?
Do I need a business broker to sell my business?
How do I find the right buyer for my business?
Can I sell my business if it’s not profitable?
How can I increase my business's value before selling?
Considering Selling Your Business?
New York City (Manhattan)
200 Riverside Blvd. Suite 20-I New York, NY 10069
Quick Links
© Copyright 2025 AttoFocus, LLC
Privacy Policy
Terms of Use
Considering Selling Your Business?
New York City (Manhattan)
200 Riverside Blvd. Suite 20-I New York, NY 10069
© Copyright 2025 AttoFocus, LLC
Privacy Policy
Terms of Use
Considering Selling Your Business?
New York City (Manhattan)
200 Riverside Blvd. Suite 20-I New York, NY 10069
Quick Links
© Copyright 2025 AttoFocus, LLC
Privacy Policy
Terms of Use